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Romania's wine competitiveness drops
Robert Comanoiu
Bucharest Daily News - Mar 29, 2006
Romanian wine exports to Germany decreased by 20 percent in 2005 compared with the former year, mainly because of the powerful competition on the market and incompatible prices. Romania exported 112,197 liters of wine in Germany, in 2005.
Bazil Zarnoveanu, the vice-president of the Association of Wines Producers and Importers (APEV) in Romania, said that the German market is very selective regarding wines coming from Romania. "Romania can compete with other countries only at a quality level because the prices are too high compared with the market's offer," said Zarnoveanu at the ProWein Fair held in Dusseldorf.
Zarnoveanu added that Romanian wines are exported in bulk at a price that fluctuates between 50 eurocents and 1.2 euros per liter. Bottled wine is rarely sold and in small quantities, at a price of 1.54 euros per liter.
Most of the Romanian wine producers present in Düsseldorf believe that Romanian wine does not have a good image abroad. Some of them stated that they would prefer to sell on the Romanian market at prices higher than those for export, where clients are paying much attention to quality. "Romanian wine is regarded with reticence by German consumers because it comes from an Eastern European region and the price is not less profitable compared with other offers," said the exports director of wine producer Cramele Recas, Elvira Cox.
Romanian exports amounted in 2005 at 269,564 hectoliters, down 30 percent compared by 2004. The main export destinations were Germany, Moldova, Great Britain and the U.S.A.
Wine exports increased 47%
Robert Comanoiu
Bucharest Daily News - Nov 7, 2005
According to the data offered by the Wine Producers and Exporters Association in Romania, in 2004 the producer occupied the third place regarding the quantity of wines exported.
Last year, Romania exported 37.5 million liters of wine, worth 26.2 million dollars, accounting for a 47% increase compared with 2000.
According to the Association, Romania exported the largest quantities of wine to Germany, the total exported quantity in this country being 13.4 million liters at a value of 9.4 million dollars. The second largest exports were carried out to the Moldavian Republic, with 4.7 million dollars, followed by Great Britain - 1.6 million liters totaling 2.6 million dollars and the United States - 0.7 million dollars.
SEE Wine Map:
www.romaniandiscovery.com/Pages/Descr/WineMap.html
SEE Wine Producers Listing:
www.wineromania.com/index.jsp?page=company
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